Supporting young people globally to safely transition into adulthood.


Our mission is to provide globally accessible gamified learning programs that address sexual and reproductive health.

Misinformation around these topics, which are still considered taboo and are therefore less talked about, can have a very serious impact on young people globally.


Global Numbers

People 12-24 years old



132 230

HIV infections
per year



66 85

Sexually transmitted
infections per day


356 453

pregnancies per year

1 in 10 boys
2 in 10 girls

Experience sexual assault
before the age of 18

Source: WHO 2017


The multi-channel Love Land program provides a safe and risk-free environment for young people to learn facts, risk reduction and to develop their decision-making skills through play, without any of the life-changing consequences.

Learn more about us

Watch our promotion video to learn more about 
the taboobreaker association and Love Land.


Love Land The App Milestones

Take a look back at the milestones we have
reached as Love Land the App continues to expand.
May 2023
Train the Trainer
Train the Trainer

Setup of Train the Trainer program with the updated and redesigned board game and materials.

March 2023
Version 3.0 App
Version 3.0 App

Launch of Version 3.0, with 10 Islands, 3 Languages (E, F, A) with professional voice-overs, including the Fogg Island (Final Test).

Oct 2022
Symposium with UCT
Symposium with UCT

Symposium with Prof. Dr. Cathy Ward at UCT for Digital Health Week by Transform Health.

Sept 2022
Director SA
Director SA

Appointment of Lee-Ann van Rooi as Director of Taboobreaker SA NPC.

August 2022
Version 2.0 App
Version 2.0 App

Launch Version 2.0 with Level 1 (Knowledge) with Swiss TV presence and report.

July 2022

Pro-Bono support from Costello Medical to develop an SROI (Social Return on Investment) and CEM (Cost Effectiveness) Models.

Jan 2022
Testing with ZHdK
Testing with ZHdK

Testing Partnership for App with the Zurich University of the Arts (ZHdK), Switzerland.

Dec 2021
Version 1.0 App
Version 1.0 App

Launch of Version 1.0 with 7 Islands, 3 Languages (English, French, Afrikaans) and now available for Android and iOS.

Nov 2021

Donation from a well-known Swiss Foundation for a Language (French) and an Island.

July 2021
UCT & Oxford
UCT & Oxford

Cooperation with UCT and Oxford University for Implementation Research.

June 2021
Transform Health
Transform Health

Official Partner of  the International Transform Health Initiative.

May 2021
Taboobreaker SA NPC
Taboobreaker SA NPC

Registration of Taboobreaker SA NPC (non-for-profit) Company in Cape Town.

May 2021

The new website is online, complementing the App.

Dec 2020
Beta Version
Beta Version

Beta Version with 5 Islands in English available for Android (Google Play).

Sept 2020
Scientific Advisor
Scientific Advisory Board Member

Dr. Kate Molesworth, an International Health Expert, joined as Scientific Advisory Board Member.

March 2020
MVP Testing
MVP Testing

Testing of MVP with Young Bafana (RSA) & in Zimbabwe.

July 2019

Donations received from Dorave Foundation, L. & A. Hotz-Sprenger as well as from Private Donators.

Dec 2019
Game Design
Game Design Document

Game Design Document established with Loud Rabbits for Minimal Viable Product (MVP).

April 2019
Concept Love Land

Concept of Love Land App based on UNESCO Guidelines and contributing to the Sustainable Development Goals (SDGs).

Frequently asked Questions

Sexual health and reproductive health, while distinct, are closely linked. Sexual health is the physical, emotional, mental and social well-being related to sexuality. It includes not only the avoidance or improvement of diseases, dysfunctions or infirmities, but also the positive and respectful handling of sexuality, the living out of sexual relationships, pleasurable and self-determined sexual experiences that are free from discrimination and violence. Sexual health is therefore closely linked to sexual rights, such as the right to sexual self-determination and protection from sexual or sexualised coercion and violence. In many countries around the world, sexual health and rights are inextricably linked to reproductive health and reproductive rights. This is often referred to by the acronym SRHR – sexual and reproductive health and rights. In some countries, the right to sexual health includes the ability to enjoy and enjoy sexuality. In addition, the Sustainable Development Goals (SDGs) for sexual (and reproductive) health developed by the United Nations in 2015 include several relevant goals and targets, e.g. related to health, education and gender equality. The goals and targets cover many key aspects of sexual and reproductive health, including access to sexual and reproductive health (SRH) services, comprehensive sexuality education and the ability to make decisions about one’s own health. The SDGs aim to end poverty, hunger, AIDS and discrimination against women and girls. The creativity, know-how, technology and financial resources of the whole of society are needed to achieve the SDGs in every context.

Too many young people still experience the transition from childhood to adulthood with inaccurate, incomplete or judgmental information that impairs their physical, social and emotional development. In many societies, attitudes and laws make public discussion of sexuality and sexual behaviour difficult, and social norms can perpetuate harmful conditions. These factors put children and young people at high risk of exploitation and other harmful consequences. Therefore, comprehensive sexuality education (CSE) is essential to prepare young people for safe, productive and fulfilling lives in a world where sexually transmitted infections (STIs) including HIV, unwanted pregnancies, gender-based violence (GBV) and gender inequality pose serious risks to their well-being. Young people are thought to receive information on sexual issues from informal sources such as peers or social media; and their willingness to take preventive action may be affected by barriers or changing factors related to prevention or treatment of the disease. Attitudes and values regarding gender and sexuality are thought to be formed in early childhood and during adolescence, eventually dictating sexual behaviour and influencing individuals into adulthood. CSE has therefore been shown to enable children and young people to develop accurate and age-appropriate knowledge, attitudes and skills; positive values, including respect for human rights, gender equality and diversity; and attitudes and skills that contribute to safe, healthy and positive relationships. CSE is also important because it can help young people reflect on social norms, cultural values and traditional beliefs to better understand and shape their relationships with peers, parents, teachers, other adults and their communities.

Reproductive health refers to the condition of the male and female reproductive organs at all stages of life. These systems consist of organs and hormone-producing glands. The ovaries in women and the testes in men are reproductive organs or gonads that maintain the health of their respective systems. Reproductive health is a state of complete physical, mental and social well-being and not merely the avoidance or alleviation of disease or infirmity in all matters pertaining to the reproductive system and its functions and processes. Reproductive health means that people are able to have a satisfying and safe sex life, and that they have the ability to reproduce and the freedom to choose whether, when and how often to do so. Under international and regional human rights law, reproductive health is linked to reproductive rights: Freedom from discrimination, contraceptive information and services, safe pregnancy and childbirth, abortion and post-abortion care, comprehensive sex education, freedom from violence against women and HIV/AIDS. International standards on reproductive rights are enshrined in major human rights treaties and are constantly evolving. International treaty bodies and regional human rights mechanisms play an important role in the ongoing consolidation and elaboration of these standards

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Love Land

Love Land The App is free to download and does not have any in-app purchases.

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