Love Land is a multi-channel program making mental and sexual health education globally accessible.
Bridging generations, it empowers young people aged 10-18 years, adults, and families, including a special focus on women’s health. By fostering intergenerational learning, Love Land creates sustainable ripple effects, equipping communities to build healthier, more equitable futures.
Global Numbers
Mental and sexual health education is still a big global taboo, with dramatic consequences for too many young people on our planet.
People 12-24 years old
Title
132 230
HIV infections
per year
Title
66 85
infections per day
Title
356 453
pregnancies per year
1 in 10 boys
2 in 10 girls
before the age of 18
Source: WHO 2017
Why Love Land?
Love Land is a multi-channel program offering free mental and sexual health education through an app, a dedicated website, and a Train-the-Trainer program.
The app empowers young people to learn independently, while the Train-the-Trainer program equips adults to educate others, creating a ripple effect across generations. This holistic approach fosters healthier, more informed communities.
The magic of Love Land - The App
Love Land is a multi-channel program
The Mobile App
Independent Learning in a Safe Space
The app provides a secure environment for young users to build knowledge, improve communication, and develop sound decision-making skills, empowering them to take charge of their mental and sexual health.
The Website
Extended Learning and Support
Linked to the app, the website offers additional content on mental and sexual health in an engaging format, enhanced by tutorial videos. It also integrates seamlessly into the Train-the-Trainer program, providing educators and leaders with valuable resources to support their teaching.
Coming soon: Digital Train-the-Trainer program
Globally Scalable and Accessible
The Train-the-Trainer program combines digital and analogue components, including interactive digital training and a physical trainer box. Evaluated by the University of Cape Town, the program has demonstrated its effectiveness in empowering educators. It is now being converted into a fully virtual format, while the trainer box is being industrialized for broader distribution.
All Islands Compilation
Embark on a journey through all the Love Land islands and discover how adventure meets learning in this one-of-a-kind experience!
OUR JOURNEY
Love Land The App Milestones
reached as Love Land the App continues to expand.
Taboobreaker SA NPC receives the PBO status, our PBO number with SARS is:
930083674 |
The LEAP school in Langa, Cape Town becomes an official partner of Taboobreaker SA NPC
Susan Stucky is elected as the new chairwoman for Taboobreaker Switzerland
iXperience facilitates an internship program where 6 U.S. students contribute to advancing the Love Land app
Taboobreaker is accepted as an offiical partner
Love Land's latest island tackles the topic of Gender-based violence
Love Land's latest island tackles the topic of Gender-based violence
After successful evaluation the program will be converted into a digital solution
Presentation of Love Land at the Playtopia game festival in Cape Town
Presentation of Love Land to the women's network
Evaluation of feasibility and user engagement of Love Land by the University Cape Town
Setup of Train the Trainer program with the updated and redesigned board game and materials.
Launch of Version 3.0, with 10 Islands, 3 Languages (E, F, A) with professional voice-overs, including the Fogg Island (Final Test).
Symposium with Prof. Dr. Cathy Ward at UCT for Digital Health Week by Transform Health.
Appointment of Lee-Ann van Rooi as Director of Taboobreaker SA NPC.
Launch Version 2.0 with Level 1 (Knowledge) with Swiss TV presence and report.
Pro-Bono support from Costello Medical to develop an SROI (Social Return on Investment) and CEM (Cost Effectiveness) Models.
Testing Partnership for App with the Zurich University of the Arts (ZHdK), Switzerland.
Launch of Version 1.0 with 7 Islands, 3 Languages (English, French, Afrikaans) and now available for Android and iOS.
Donation from a well-known Swiss Foundation for a Language (French) and an Island.
Cooperation with UCT and Oxford University for Implementation Research.
Official Partner of the International Transform Health Initiative.
Registration of Taboobreaker SA NPC (non-for-profit) Company in Cape Town.
The new website loveland.game is online, complementing the App.
Beta Version with 5 Islands in English available for Android (Google Play).
Dr. Kate Molesworth, an International Health Expert, joined as Scientific Advisory Board Member.
Testing of MVP with Young Bafana (RSA) & in Zimbabwe.
Donations received from Dorave Foundation, L. & A. Hotz-Sprenger as well as from Private Donators.
Game Design Document established with Loud Rabbits for Minimal Viable Product (MVP).
Concept of Love Land App based on UNESCO Guidelines and contributing to the Sustainable Development Goals (SDGs).
Frequently asked Questions
The United Nations Educational, Scientific and Cultural Organization (UNESCO), in recognition of the urgent global need to educate young people with clear, accurate information about sexuality, has published its International Technical Guidance on Sexuality Education. This guide is a technical tool that presents the evidence base and rationale for comprehensive sexuality education (CSE) for young people to achieve the Global Goals for Sustainable Development.
Translating the guidelines into applicable and age-appropriate learning programmes for young people requires the following:
Effective sexual and reproductive health education programmes include reducing misinformation and providing accurate information; teaching values, tolerance, consent and mutual respect; and reinforcing positive attitudes and strengthening decision-making and communication skills. Evaluation studies have confirmed that sexual and reproductive health education does not lead to increased sexual activity.
However, many young people who most need information and education do not have access to appropriate educational programmes. This particularly affects girls and young women, who often drop out of school early due to various social and economic factors. It is therefore important that sexual and reproductive health education begins at a young age and continues into adolescence, reinforcing messages over time with age-appropriate content and methods.
Curriculum development requires educational research that is grounded in theories and standards that are evidence-based. In this context, programmes that address and reflect gender and power relations have been shown to have a positive impact on health-related behaviours such as condom and contraceptive use (e.g. lower rates of sexually transmitted infections, prevention of unwanted pregnancies).
On a methodological-didactic level, it is of central importance to convey Sexual and reproductive health (SRH) education topics to young people in an age-appropriate, easily understandable and visually appealing way.From the point of view of content, it is central that this is linked to puberty-specific topics and experiences and does not remain on the theoretical level. Another prerequisite for successful implementation of SRH education is the training of teachers and trainers, which includes in particular the teaching of relevant, up-to-date knowledge and a non-discriminatory, reflective attitude (e.g. towards LGBTQI+). An increasingly effective and highly scalable channel for SRH education is enabled by digital health education: it allows low-income countries in particular to accelerate their development and provide global access to SRH education, as mobile phone ownership is growing exponentially even in poor countries. Research shows that young people are highly motivated to learn about responsible sexual health and develop skills to protect themselves and their future when the learning is presented in a game format. Love Land – the app – provides a safe and risk-free environment for young people to learn facts, reduce risks and develop decision-making skills through play, without the life-changing consequences of learning in the real world: a single ill-considered, forced or unprotected decision can have life-changing consequences, such as unwanted pregnancy, HIV, hepatitis, lifelong herpes infections, as well as trauma and psychosocial harm if self-inflicted. Love Land’s evidence-based information and skills learning is based on UNESCO guidelines.