Love Land is a multi-channel program to make sexual and reproductive health (SRH) education globally accessible.

The United Nations Educational, Scientific and Cultural Organization (UNESCO), in recognition of the urgent global need to educate young people with clear, accurate information about sexuality, has published its International Technical Guidance on Sexuality Education. This guide is a technical tool that presents the evidence base and rationale for comprehensive sexuality education (CSE) for young people to achieve the Global Goals for Sustainable Development.
Translating the guidelines into applicable and age-appropriate learning programmes for young people requires the following:
Effective sexual and reproductive health education programmes include reducing misinformation and providing accurate information; teaching values, tolerance, consent and mutual respect; and reinforcing positive attitudes and strengthening decision-making and communication skills. Evaluation studies have confirmed that sexual and reproductive health education does not lead to increased sexual activity.
However, many young people who most need information and education do not have access to appropriate educational programmes. This particularly affects girls and young women, who often drop out of school early due to various social and economic factors. It is therefore important that sexual and reproductive health education begins at a young age and continues into adolescence, reinforcing messages over time with age-appropriate content and methods.
Curriculum development requires educational research that is grounded in theories and standards that are evidence-based. In this context, programmes that address and reflect gender and power relations have been shown to have a positive impact on health-related behaviours such as condom and contraceptive use (e.g. lower rates of sexually transmitted infections, prevention of unwanted pregnancies).

On a methodological-didactic level, it is of central importance to convey Sexual and reproductive health (SRH) education topics to young people in an age-appropriate, easily understandable and visually appealing way.From the point of view of content, it is central that this is linked to puberty-specific topics and experiences and does not remain on the theoretical level. Another prerequisite for successful implementation of SRH education is the training of teachers and trainers, which includes in particular the teaching of relevant, up-to-date knowledge and a non-discriminatory, reflective attitude (e.g. towards LGBTQI+). An increasingly effective and highly scalable channel for SRH education is enabled by digital health education: it allows low-income countries in particular to accelerate their development and provide global access to SRH education, as mobile phone ownership is growing exponentially even in poor countries. Research shows that young people are highly motivated to learn about responsible sexual health and develop skills to protect themselves and their future when the learning is presented in a game format. Love Land – the app – provides a safe and risk-free environment for young people to learn facts, reduce risks and develop decision-making skills through play, without the life-changing consequences of learning in the real world: a single ill-considered, forced or unprotected decision can have life-changing consequences, such as unwanted pregnancy, HIV, hepatitis, lifelong herpes infections, as well as trauma and psychosocial harm if self-inflicted. Love Land’s evidence-based information and skills learning is based on UNESCO guidelines.