Love Land is a multi-channel program making mental and sexual health education globally accessible.

Bridging generations, it empowers young people aged 10-18 years, adults, and families, including a special focus on women’s health. By fostering intergenerational learning, Love Land creates sustainable ripple effects, equipping communities to build healthier, more equitable futures.

Global Numbers

Mental and sexual health education is still a big global taboo, with dramatic consequences for too many young people on our planet.

People 12-24 years old

13230

Title

132 230

HIV infections
per year

6685

Title

66 85

Sexually transmitted
infections per day
356453

Title

356 453

Unwanted
pregnancies per year

1 in 10 boys
2 in 10 girls

Experience sexual assault
before the age of 18

Source: WHO 2017

Why Love Land?

Love Land is a multi-channel program offering free mental and sexual health education through an app, a dedicated website, and a Train-the-Trainer program.

The app empowers young people to learn independently, while the Train-the-Trainer program equips adults to educate others, creating a ripple effect across generations. This holistic approach fosters healthier, more informed communities.

The magic of Love Land - The App

•Free and Accessible: Designed to be available to everyone, everywhere.
A Gamified Learning World: Engages users with interactive and adventurous education.
Motivation Through Gamification: Rewards progress and keeps users engaged.
Safe and Inclusive Environment: Encourages open exploration of sensitive topics without judgment.
Scalable and Adaptable: Built to grow with new content and meet diverse needs.
Aligned with UNESCO Guidelines: Ensures high-quality, age-appropriate education.
Advances the SDGs: Contributing to global goals for health, equality, and education.
More Than an App: A holistic program combining digital tools, resources, and community-driven learning

Love Land is a multi-channel program

The Mobile App

Independent Learning in a Safe Space

The app provides a secure environment for young users to build knowledge, improve communication, and develop sound decision-making skills, empowering them to take charge of their mental and sexual health.

The Website

Extended Learning and Support

Linked to the app, the website offers additional content on mental and sexual health in an engaging format, enhanced by tutorial videos. It also integrates seamlessly into the Train-the-Trainer program, providing educators and leaders with valuable resources to support their teaching.

Coming soon: Digital 
Train-the-Trainer program

Globally Scalable and Accessible

The Train-the-Trainer program combines digital and analogue components, including interactive digital training and a physical trainer box. Evaluated by the University of Cape Town, the program has demonstrated its effectiveness in empowering educators. It is now being converted into a fully virtual format, while the trainer box is being industrialized for broader distribution.

All Islands Compilation

Embark on a journey through all the Love Land islands and discover how adventure meets learning in this one-of-a-kind experience!

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Download
Love Land

Love Land The App is free to download and does not have any in-app purchases.

OUR JOURNEY

Love Land The App Milestones

Take a look back at the milestones we have
reached as Love Land the App continues to expand.
November 2024
Public Benefit Organisation status
Public Benefit Organisation status

Taboobreaker SA NPC receives the PBO status, our PBO number with SARS is:

 930083674 

October 2024
Strategy 2.0 Event
Strategy 2.0 Event

The LEAP school in Langa, Cape Town becomes an official partner of Taboobreaker SA NPC

July 2024
New Chairwoman
New Chairwoman

Susan Stucky is elected as the new chairwoman for Taboobreaker Switzerland

June 2024
International volunteers
International volunteers

iXperience facilitates an internship program where 6 U.S. students contribute to advancing the Love Land app

May 2024
Global Partnership Forum Member
Global Partnership Forum Member

Taboobreaker is accepted as an offiical partner

April 2024
Speaker at Medicus Mundi Conference
Speaker at Medicus Mundi Conference

Love Land's latest island tackles the topic of Gender-based violence

April 2024
Break Free bay Island
Break Free bay Island

Love Land's latest island tackles the topic of Gender-based violence

January 2024
Digital Train-the-Trainer concept
Digital Train-the-Trainer concept

After successful evaluation the program will be converted into a digital solution

2024
December 2023
Speaker at Playtopia festival
Speaker at Playtopia festival

Presentation of Love Land at the Playtopia game festival in Cape Town

September 2023
Presentation St. John's College, Oxford
Presentation St. John's College, Oxford

Presentation of Love Land to the women's network

July 2023
Evaluation by UCT
Evaluation by UCT

Evaluation of feasibility and user engagement of Love Land by the University Cape Town

May 2023
Train the Trainer
Train the Trainer

Setup of Train the Trainer program with the updated and redesigned board game and materials.

March 2023
Version 3.0 App
Version 3.0 App

Launch of Version 3.0, with 10 Islands, 3 Languages (E, F, A) with professional voice-overs, including the Fogg Island (Final Test).

2023
Oct 2022
Symposium with UCT
Symposium with UCT

Symposium with Prof. Dr. Cathy Ward at UCT for Digital Health Week by Transform Health.

Sept 2022
Director SA
Director SA

Appointment of Lee-Ann van Rooi as Director of Taboobreaker SA NPC.

August 2022
Version 2.0 App
Version 2.0 App

Launch Version 2.0 with Level 1 (Knowledge) with Swiss TV presence and report.

July 2022
SROI & CEM
SROI & CEM

Pro-Bono support from Costello Medical to develop an SROI (Social Return on Investment) and CEM (Cost Effectiveness) Models.

Jan 2022
Testing with ZHdK
Testing with ZHdK

Testing Partnership for App with the Zurich University of the Arts (ZHdK), Switzerland.

2022
Dec 2021
Version 1.0 App
Version 1.0 App

Launch of Version 1.0 with 7 Islands, 3 Languages (English, French, Afrikaans) and now available for Android and iOS.

Nov 2021
Donation
Donation

Donation from a well-known Swiss Foundation for a Language (French) and an Island.

July 2021
UCT & Oxford
UCT & Oxford

Cooperation with UCT and Oxford University for Implementation Research.

June 2021
Transform Health
Transform Health

Official Partner of  the International Transform Health Initiative.

May 2021
Taboobreaker SA NPC
Taboobreaker SA NPC

Registration of Taboobreaker SA NPC (non-for-profit) Company in Cape Town.

May 2021
Website
Website

The new website loveland.game is online, complementing the App.

2021
Dec 2020
Beta Version
Beta Version

Beta Version with 5 Islands in English available for Android (Google Play).

Sept 2020
Scientific Advisor
Scientific Advisory Board Member

Dr. Kate Molesworth, an International Health Expert, joined as Scientific Advisory Board Member.

March 2020
MVP Testing
MVP Testing

Testing of MVP with Young Bafana (RSA) & in Zimbabwe.

2020
July 2019
Donations
Donations

Donations received from Dorave Foundation, L. & A. Hotz-Sprenger as well as from Private Donators.

Dec 2019
Game Design
Game Design Document

Game Design Document established with Loud Rabbits for Minimal Viable Product (MVP).

2019
April 2019
Concept
Concept Love Land

Concept of Love Land App based on UNESCO Guidelines and contributing to the Sustainable Development Goals (SDGs).

Frequently asked Questions

The United Nations Educational, Scientific and Cultural Organization (UNESCO), in recognition of the urgent global need to educate young people with clear, accurate information about sexuality, has published its International Technical Guidance on Sexuality Education. This guide is a technical tool that presents the evidence base and rationale for comprehensive sexuality education (CSE) for young people to achieve the Global Goals for Sustainable Development.
Translating the guidelines into applicable and age-appropriate learning programmes for young people requires the following:
Effective sexual and reproductive health education programmes include reducing misinformation and providing accurate information; teaching values, tolerance, consent and mutual respect; and reinforcing positive attitudes and strengthening decision-making and communication skills. Evaluation studies have confirmed that sexual and reproductive health education does not lead to increased sexual activity.
However, many young people who most need information and education do not have access to appropriate educational programmes. This particularly affects girls and young women, who often drop out of school early due to various social and economic factors. It is therefore important that sexual and reproductive health education begins at a young age and continues into adolescence, reinforcing messages over time with age-appropriate content and methods.
Curriculum development requires educational research that is grounded in theories and standards that are evidence-based. In this context, programmes that address and reflect gender and power relations have been shown to have a positive impact on health-related behaviours such as condom and contraceptive use (e.g. lower rates of sexually transmitted infections, prevention of unwanted pregnancies).

On a methodological-didactic level, it is of central importance to convey Sexual and reproductive health (SRH) education topics to young people in an age-appropriate, easily understandable and visually appealing way.From the point of view of content, it is central that this is linked to puberty-specific topics and experiences and does not remain on the theoretical level. Another prerequisite for successful implementation of SRH education is the training of teachers and trainers, which includes in particular the teaching of relevant, up-to-date knowledge and a non-discriminatory, reflective attitude (e.g. towards LGBTQI+). An increasingly effective and highly scalable channel for SRH education is enabled by digital health education: it allows low-income countries in particular to accelerate their development and provide global access to SRH education, as mobile phone ownership is growing exponentially even in poor countries. Research shows that young people are highly motivated to learn about responsible sexual health and develop skills to protect themselves and their future when the learning is presented in a game format. Love Land – the app – provides a safe and risk-free environment for young people to learn facts, reduce risks and develop decision-making skills through play, without the life-changing consequences of learning in the real world: a single ill-considered, forced or unprotected decision can have life-changing consequences, such as unwanted pregnancy, HIV, hepatitis, lifelong herpes infections, as well as trauma and psychosocial harm if self-inflicted. Love Land’s evidence-based information and skills learning is based on UNESCO guidelines.

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